Food is bought on a schedule.
Redi sells home-cooked frozen meals in Colombia. The business runs on a weekly repeat: the customer builds a kit, it arrives frozen, and the second order is where the business lives. It sold on WooCommerce. We moved it to Shopify and rebuilt the buying experience around that one decision.
The hardest moment was the least designed.
Building a weekly kit meant working down fifteen stacked dropdowns. No food to look at, no price moving as you chose, no sense of what you were saving. The highest-intent screen in the store asked the most and helped the least.
A form became three steps.
Sizes shown as real food at real prices, an anchor on the most-ordered kit, savings surfaced at every tier, and a running total that never leaves the screen. It discounts live inventory as it goes, so what you are offered is what actually exists.
4.4%, and what happened when it grew.
4.4% conversion across 22 months and 130,465 sessions. When traffic more than doubled, conversion held above 3.4% and monthly orders doubled. Reconstructed with ShopifyQL, monthly, window declared — ask us for the query.
Your store, five days.
$500. Zero commitment. Yours either way.