Digital Experience Blueprint

Conversion rate optimization audit

A conversion rate optimization audit is a diagnosis, not a redesign. Five business days finding where your store loses revenue, and ranking what to fix first. You keep the map whether or not you hire us.

$500 · Five business days · Zero commitment

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01

What a CRO audit is, and what it isn't.

Three things get sold as a conversion rate optimization audit: a redesign, a testing programme, and a list of best practices. It is none of them. It is a diagnosis with a priority attached.

01

An audit, not a redesign

We don't touch your theme. You get the diagnosis and the order to fix things in. Whether we build any of it is a separate decision you make afterwards.

02

Evidence, not opinion

Every finding traces to something we saw: a real order we placed, a number in your own data. You can check all of it.

03

Not an A/B testing programme

Under roughly a thousand orders a month, a test needs months to reach significance. At that volume the money is in what's broken, not in what's optimal.

02

Revenue leaves in four places.

An audit that hands back forty findings is a list, not a diagnosis. In a store, the revenue almost always leaves in the same four places.

  • 01

    Product pages

    They answer the questions you thought of. Not the ones that stop the purchase.

  • 02

    Checkout

    Every extra field, every cost that appears late, every payment method that isn't there.

  • 03

    Post-purchase

    The gap between “thank you” and the parcel arriving. Trust is won or lost there.

  • 04

    Repeat purchase

    Whether a second order is designed for, or left to luck.

closedopeninglayersread

03

We shop your store like a customer.

Five business days. Three ways in.

  • 01

    We buy

    A real order, with a real card, on the device your customers actually use.

  • 02

    We read your data

    GA4, your Shopify admin, your email and SMS platform. With your access, not from the outside.

  • 03

    We compare

    Against systems we've built and measured in the same category.

Bench 01· real order
What we read, with your access

A free audit can't do the first two. Nobody hands over their admin for a PDF they didn't pay for.

04

What half a point is worth.

Run the number yourself. Put in your own sessions, your conversion rate and your average order, and read what half a point of conversion is worth on the traffic you already pay for.

The audit costs $500 once.

Bench 02· your numbers
40,000
1.5%
$60
Revenue today, per month$36,000
Half a point more, per month+$12,000

That's $144,000 a year on the same traffic. The audit costs $500 once.

05

Four deliverables. No slide deck.

0115–20 min

Video walkthrough

15 to 20 minutes, screen recorded, of every leak we found and why it costs you.

021 page · PDF

Action Roadmap

One page, PDF, red / amber / green by priority. Something your team can start on Monday.

03Live

Review session

Live, to go through it and decide what happens next.

0430 days

Living document

Kept updated for 30 days after delivery.

06

USD500

and you keep it.

Zero commitment. The Loom, the roadmap and the document are yours whether or not you hire us. If you go ahead with the project, the $500 comes off it in full.

We charge for the diagnosis instead of giving it away. That's the reason it's worth reading.

Fixed priceFive business daysDeducted in full

07

Three paths. The audit picks one.

The final price of any project is set by the Blueprint. Whichever path it points to, the $500 comes off it in full.

01
$1,000–2,000USD

Storefront Core

Conversion and speed · 4–6 weeks

Launch or rebuild a storefront built to convert: product pages, checkout and the essential analytics.

For brands launching or migrating their store that need a solid base.
02
$4,500–6,000USD

Revenue Engine

AOV, repeat purchase and CRO · 6–10 weeks

Grow average order, repeat purchase and conversion with experimentation, lifecycle email and personalisation.

For stores with steady traffic that want to stop depending on ads alone.
03
$10,000–12,000USD

Commerce Ecosystem

Omnichannel · 10–16 weeks

One connected system: storefront, CRM, ads, content, customer support and real-time data.

For brands at scale that want to operate as native digital retail.

Ranges in USD · Maintenance included in every path · Exact scope and price come out of the audit

08

Two stores. Two numbers.

0.0%Conversion, from 0.4% — 4.8× in two years

MyDollHair

Shopify, hair extensions. Migrated off WooCommerce and rebuilt twice: the store in 2024, the brand and the conversion programme in 2025. 666,000 sessions measured.

0.0%Conversion sustained over 22 months

Redi Foods

Shopify, DTC food. Migrated off WooCommerce and rebuilt for conversion: product page system and trust signals — and a 9.0% month in its first quarter of trading. 130,000 sessions measured.

09

What founders ask before booking an audit.

Founder
“How much does a CRO audit cost?”
Flamel
Ours is $500, fixed, and it comes off the project in full if you go ahead. Audits in this market run from free to a few thousand. The free ones are external by necessity: nobody hands over their GA4 and their Shopify admin for a PDF they didn't pay for.
Founder
“Is a CRO audit worth it?”
Flamel
Run the number yourself. A store on 40,000 sessions a month, converting at 1.5% with a $60 average order, makes $36,000. Half a point of conversion on the same traffic is $12,000 more a month. The audit costs $500 once.
Founder
“A CRO agency, or someone in-house?”
Flamel
In-house wins once you have enough volume to test on and someone whose only job is this. Before that you're paying a salary to guess. The audit is the cheap way to find out which of the two you are.
Founder
“Why not just take a free audit?”
Flamel
A free audit has to work from the outside. It can't place a real order or read your own data, so it ends up a checklist of what's visible from the street. We charge for the diagnosis so that it can be worth reading.
Founder
“How long does a CRO audit take?”
Flamel
Five business days from signature. What's slow is losing the same percentage every month while you decide.

10

The next step is five days long.

$500. Zero commitment. Yours either way.