Blog

THE ARITHMETIC OF GROWTH

Written for the people who pay for the work, not the people who do it. Every post ends in a number you can run against your own data.

Flamel & Growth

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Start here

Start with how growth works.

What growth is, how an experiment is built and what Flamel does. The two lines below build on these.

October 2, 2026

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What is growth marketing? For creative businesses

What is growth marketing for a creative business? Five moments, one experiment per cycle, and the number that says where the next cycle should go.

October 6, 2026

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Design thinking for business: empathy meets the number

October 5, 2026

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Growth and innovation: a new collection is not a plan

October 4, 2026

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How to measure product market fit: count repeat buyers

October 3, 2026

A growth partner for creative businesses: what Flamel is

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October 3, 2026

Build measure learn: grow by experimenting

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October 2, 2026

Marketing experiments: when you launch in drops

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eCommerce

For brands that already sell.

Conversion rate, average order value, checkout and repeat purchase. Each post takes one number from your store and shows what moving it is worth.

All eCommerce posts →

September 24, 2026

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Repeat purchase rate: the second order

Repeat purchase rate is the share of customers who order twice. The formula takes one line; what one point of it is worth takes a calculation.

September 23, 2026

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Cart abandonment rate formula: not your benchmark

September 22, 2026

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Ecommerce conversion rate: the average isn't yours

September 21, 2026

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Free Shipping Threshold: the Margin-Safe AOV Formula

SaaS

For products with paying users.

Activation, retention, churn and pricing. Each post takes one number from your product and shows what moving it is worth.

All SaaS posts →

October 5, 2026

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Product market fit survey: who would miss you

October 3, 2026

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DAU MAU ratio: stickiness at the right rhythm

October 3, 2026

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User acquisition: priced at signup, paid at month three

October 6, 2026

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Jobs to be done examples: one job, two teams' brief

Jobs to be done examples, from the milkshake to a SaaS product: two customers on one plan, two jobs, two churn rates, and what the right job is worth.

The next step is five days long.

$500. Zero commitment. Yours either way.

For your store

Book the Conversion Audit

For your product

Book the Activation Audit

Flamel · 2026